Commercial experience
A background in FMCG marketing brings the brand and field-team perspective into product decisions.
About
Built close to the work.
Pharos brings together experience in FMCG marketing, enterprise IT and applied AI to address a practical question: how can field teams get a clearer, more useful picture of the shelf?
We are starting with pharmacy and beauty retail in Greece, where understanding the range—and the details within it—is essential to useful merchandising data.
Our aim is to give brands and field teams a shared view of execution, so the next decision is grounded in what is on the shelf.
The team
Operational experience
Enterprise IT experience informs the way the platform is built and operated.
Product and AI engineering
In-house development connects recognition, reporting and the supporting infrastructure.
Pharos is a product of NOERA.
Let’s start with your shelves
Tell us which category you work in and what you would like to improve. We will use that context to shape an initial walkthrough and pilot discussion.