We have set the shelf plan. Now we read the shelf back.

FMCG marketing, enterprise IT and applied AI, joined to answer one question: is the plan on the shelf?

for perfect store execution

A lighthouse does not steer the ship. It gives the crew a fixed point, so a drift from course shows while there is still time to correct it.

Pharos is the Greek word for lighthouse, and the name of the island off Alexandria where one of the ancient world’s most famous examples once stood.

Your plan is the course. Pharos is the fixed point that shows the drift while it is still a small correction.

The people behind Pharos

The brand plan, the systems it runs on and the AI that reads the shelf back, each from years inside the work.

Founder and IT operations

Twenty-five years in enterprise IT at OTE, Greece’s largest telecoms group, leading a 30-engineer support section. MSc, University of Northampton.

Commercial and marketing

Twenty years of brand and commercial leadership at Diageo, Public Group, Protergia and QUALCO. MSc, Athens University of Economics and Business.

Lead AI engineer

Built and ran systems for the University of Piraeus and Greece’s national healthcare IT agency. Since 2014 at The Big Bad Wolf, a 15-site chain.

Co-Owner · Business Development

Responsible for Business Development. Class A Accountant.

Ranges where the detail decides what belongs on the shelf, and where a near miss costs a launch or a promotion.

One shared view of execution for brands and their field teams.

Pharos is one of the applied-AI products NOERA builds for retail.