Launches
Is the new SKU on shelf, where you agreed, in the weeks that count?
How plans follow your sales cycleThe shelf you paid for isn’t the shelf your shopper sees.
Your trade spend buys a promise of execution. Can you prove it’s being kept?
Why PharosWatch the overview
What the research says
31%
of shoppers who meet an empty shelf buy the product in another store. 9% buy nothing.
Gruen, Corsten & Bharadwaj, 2002
+28%
more shoppers notice a brand when its facings go from four to eight.
Chandon et al., Journal of Marketing, 2009
80%
of launches barely change their sales rank after week 8. The first weeks set the course.
NielsenIQ, 2023
Built for what your trade spend buys
One answer per activity, from the photos your team already takes.
Promotions and displays
Did the display and POSM you paid for go up, and are they still up?
How POSM is checkedAgreed range and facings
Is the negotiated range there, variant by variant, with its facings?
What a visit result showsField and agency execution
Which stores need a visit this week, and did the last one fix it?
How the action plan worksShelf share is more than centimetres.
A tape measure gives you space. Pharos gives you which product, which variant, how many facings and where.
See how shelf execution is measured
At shelf distance, these are the same product
One is twice the strength of the other.
If your plan specifies one of them, a system that reads “Vitamin D3” has not answered the question.
Two kinds of vision, each doing its own job
Most shelf recognition stops at the product family. Pharos reads the box.
Computer vision finds the facings
Where each pack sits, how many facings it holds, where one product ends and the next begins.
Multimodal models read the box
Strength, shade code, pack size: the distinctions that exist only in print, read the way a person would.
A photo only shows what was in frame. Pharos says so, rather than reporting an unphotographed area as empty. What a photo can tell you.
Start with one launch, promotion or category
In a group of your stores, with scope, measures and cost agreed up front.